• The CaixaBank Plaza 3×3 will be the biggest free 3×3 basketball tournament in Spain   
• The event will have 6 basketball courts, next October 9 and 10, in the Madrid Río-Matadero Park

Madrid Río-Matadero will breathe basketball during the weekend of Madrid Urban Sports with the arrival of the Plaza 3×3 CaixaBank, the largest free 3×3 basketball tournament in Spain that comes under the command of the Spanish Basketball Federation. A bet of the organization of the event and CaixaBank that will offer citizens a fun and participatory sporting activity, enriching the offer of the practice and spectacle of urban sports. The active participation of the city’s youth is very important, in order to offer a showcase for local talent and bring basketball closer to the people of Madrid, turning the MUS into an event of proximity.

The Plaza 3×3 CaixaBank, which has become a success in other Spanish cities, will have its own space with 6 courts at the Madrid Urban Sports venue. Players of all categories (on Saturday Mini, Infantil, Junior and Senior, and on Sunday Pre-mini, Pre-Infantil and Cadete) will enjoy two full days of basketball under the gaze of the public of the event that will be able to live their passion for this Olympic sport. An activity that will be carried out following health protocols to ensure the welfare of all participants and visitors.

Olympic discipline

In 2017, 3×3 was selected as an official Olympic sport for the Tokyo 2021 Games. Thus, it has gone from being a little-known discipline to gaining more and more followers worldwide. The same goes for two other modalities: skateboarding and BMX. These two urban sports also made their debut at last summer’s games, giving a fresh and youthful air to the Olympic program. Thus, for the first time, Madrid Urban Sports has the integration of three Olympic sports.

From the organization of the MUS, we wanted to introduce 3×3 basketball “because we want all the young people of the city to enjoy the basketball party in the environment of urban sports. This activity fits by concept within the event and betting on Plaza 3×3 CaixaBank is a guaranteed success because of its previous trajectory, involving thousands of players and players throughout Spain since 2012”, explained Victor Casanovas, from the management of SevenMila, the company organizing the event.

The largest 3×3 basketball circuit in Spain with more than 42,000 participants since 2012

The FEB and CaixaBank launched the Plaza 3×3 program in 2012. Since then, it has become the largest 3×3 basketball circuit in Spain. The nine stops in 2019, the last one that could be held, raised the figures of this street basketball promotion program to more than 42.000 participants and 200.000 visitors. A very positive balance of this emblematic program, which in its eight editions has already visited 39 cities throughout Spain.

CaixaBank, a benchmark sponsor of Spanish basketball

CaixaBank is a sponsoring partner of the Spanish Basketball Federation (FEB) and official sponsor of the Spanish national team, both men’s and women’s, in all categories, ranging from senior to U-16, and main sponsor of the Spanish Sports Federation for People with Physical Disabilities, with the aim of promoting wheelchair basketball.

The financial institution has been involved with national basketball since 2013 and its involvement and activation of multiple initiatives around this sport have helped to make visible and expand the impact of the greatest successes harvested internationally.

In its implementation of the local sponsorship strategy, CaixaBank has collaborated with the main basketball events that have been held in the last decade in Spain, both professional and amateur, transferring the values of sport to all corners of the country.

Last days to register!

If you are a fan of urban sports, don’t miss Madrid Urban Sports! And if you have never attended an event like this, the best thing to do is to come and experience it in person! The MUS registrations will be open until Thursday, October 7, you still have time! Sign up and enjoy the best international skateboarding, BMX, scooter, roller freestyle and breaking competitions next October 8th, 9th and 10th. Big names such as Daniel Dhers, Danny León or Andrea Benítez will participate. In parallel to the sports competitions, you can also enjoy a wide cultural offer with rap and trap as the protagonists of urban music. Don’t miss it!